UX Strategist · BFSI · Research

I shape design direction before the pixels exist.

Strategy, systems and people — untangled on a whiteboard, long before anything reaches a screen.

01 · ABOUT ME
Kavya Sriram

Senior Lead · Wongdoody · Bangalore

Good design isn't about the pixels. It's about the decisions that come before them.

I'm Kavya — a UX Strategist who thinks the most important design work happens before anyone opens Figma.

Based in Chennai, rooted in Bangalore. I'm a Senior Lead at Wongdoody, an Infosys company. I work with organisations to untangle complex experiences and rebuild them around what people actually need from discovery to delivery.

I've published research at IIT Hyderabad, won a UXathon at IIT Delhi, and been invited back to my design school as a jury member — all before turning 25. Currently adding AI to the toolkit, formally, at IIT Delhi.

02 · HOW I USE AI

I don't use AI to skip the thinking. I use it to protect time for the thinking that matters. My process is tool-agnostic I work across Copilot, Claude, and ChatGPT depending on context, client, and what the work actually needs.

Rapid Prototyping for RFPs and PoCs

Every RFP starts the same way: I read it manually, word by word. The real ask only reveals itself when you slow down. Once I've built my own understanding, AI enters to pressure-test my interpretation and scope what I might have missed. From there, prompting begins. The first draft is always rudimentary — what follows is a collaborative loop until we have an MVP ready to anchor a proposal.

Articulating Design Rationale

Strategic decisions are only as strong as the case you can make for them. Once I have the core of a rationale forming — even half-baked — I use AI to sharpen it into something I can pitch and sell. Not to generate the thinking. To make it land.

Generating Design Artefacts to React To

I use AI to generate first-draft artefacts — affinity maps, journey maps, task flows, synthesised session notes. The output is never final. It is a starting point to interrogate and push back on. Starting from a generated draft rather than a blank canvas surfaces better thinking faster.

03 · SELECTED WORK
04 · RECOGNITION
Published ResearcherICoRD 2025 · Springer
UXathon — 1st PlaceIIT Delhi
External Jury MemberPES University
05 · CONTACT

Most of the good stuff starts with a conversation.